:root {
  --paper: #f4f0e8;
  --ink: #1d1a16;
  --muted: #6b645a;
  --rule: #d8d0c2;
  --card: #ebe5d9;
  --accent: #b8432a;
  --accent-ink: #fff8f2;
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, ui-serif, serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  color-scheme: light dark;
}
@media (prefers-color-scheme: dark) {
  :root {
    --paper: #15130f;
    --ink: #eee7da;
    --muted: #a39a8b;
    --rule: #34302a;
    --card: #1f1c17;
    --accent: #e0694c;
    --accent-ink: #1a0c07;
  }
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 17px/1.55 var(--sans);
}
a { color: inherit; }
.wrap { max-width: 1120px; margin: 0 auto; padding: 0 20px; }

/* masthead */
.top {
  display: flex; align-items: baseline; justify-content: space-between; gap: 16px;
  padding: 22px 0 18px; border-bottom: 1px solid var(--rule);
}
.mark { font: 600 21px/1 var(--serif); text-decoration: none; letter-spacing: .01em; }
.mark b { color: var(--accent); font-weight: 600; }
.top nav a { font-size: 14px; color: var(--muted); text-decoration: none; margin-left: 18px; }
.top nav a:hover { color: var(--ink); }

/* hero */
.hero { padding: 64px 0 40px; max-width: 760px; }
.kicker { font-size: 13px; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin: 0 0 14px; }
h1 { font: 500 clamp(34px, 6vw, 60px)/1.05 var(--serif); margin: 0 0 22px; letter-spacing: -.01em; }
h1 em { font-style: italic; color: var(--accent); }
.lede { font-size: 19px; color: var(--muted); margin: 0; max-width: 640px; }
.lede strong { color: var(--ink); font-weight: 600; }

/* niche index list */
.niches { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--rule); }
.niches li { border-bottom: 1px solid var(--rule); }
.niches a {
  display: grid; grid-template-columns: 44px 1fr 120px; gap: 20px; align-items: center;
  padding: 22px 0; text-decoration: none;
}
.niches .num { font: 15px var(--serif); color: var(--muted); }
.niches h2 { font: 500 26px/1.15 var(--serif); margin: 0 0 4px; }
.niches p { margin: 0; color: var(--muted); font-size: 15px; }
.niches img { width: 120px; height: 80px; object-fit: cover; border-radius: 3px; background: var(--card); }
.niches a:hover h2 { color: var(--accent); }
.niches a:hover img { filter: saturate(1.15); }

/* niche page */
.back { display: inline-block; margin: 34px 0 0; font-size: 14px; color: var(--muted); text-decoration: none; }
.back:hover { color: var(--ink); }
.niche-head { padding: 26px 0 34px; max-width: 720px; }
.note {
  border-left: 3px solid var(--accent); padding: 4px 0 4px 14px; margin: 22px 0 0;
  color: var(--muted); font-size: 15px;
}
.reel {
  display: grid; gap: 34px 26px; align-items: start;
  grid-template-columns: repeat(auto-fill, minmax(min(240px, 100%), 1fr));
  padding-bottom: 20px;
}
.reel figure { margin: 0; min-width: 0; }
.reel .wide { grid-column: 1 / -1; max-width: 900px; }
.reel video {
  display: block; width: 100%; max-width: 100%; height: auto; background: #000; border-radius: 4px;
}
.reel .tall video { aspect-ratio: 9 / 16; object-fit: cover; }
.reel .wide video { aspect-ratio: 16 / 9; }
.reel figcaption { margin-top: 10px; font-size: 14.5px; line-height: 1.4; }
.reel figcaption span { display: block; color: var(--muted); font-size: 13px; margin-top: 2px; }

/* contact */
.cta {
  margin: 56px 0 0; padding: 40px 0 48px; border-top: 1px solid var(--rule);
  display: flex; flex-wrap: wrap; gap: 18px 40px; align-items: center; justify-content: space-between;
}
.cta h2 { font: 500 30px/1.15 var(--serif); margin: 0 0 6px; }
.cta p { margin: 0; color: var(--muted); }
.btn {
  display: inline-block; background: var(--accent); color: var(--accent-ink);
  padding: 13px 22px; border-radius: 999px; text-decoration: none; font-weight: 600; font-size: 15px;
  white-space: nowrap;
}
.btn:hover { filter: brightness(1.08); }
footer { padding: 0 0 36px; font-size: 13px; color: var(--muted); }

@media (max-width: 600px) {
  body { font-size: 16px; }
  .top nav { display: none; }
  .hero { padding: 40px 0 28px; }
  .lede { font-size: 17px; }
  .niches a { grid-template-columns: 28px 1fr 84px; gap: 12px; }
  .niches img { width: 84px; height: 64px; }
  .niches h2 { font-size: 21px; }
  .reel { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 26px 14px; }
  .reel figcaption { font-size: 13.5px; }
  .cta h2 { font-size: 25px; }
}
@media (max-width: 380px) {
  .reel { grid-template-columns: 1fr; }
}